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BALL PARK® BRAND GETS LEAN WITH ALL STAR ADDITIONS TO ITS SPRING HOT DOG LINE-UP

Made with 100% Beef and Made with 100% Pork, New Lean Beef and Lean Pork Franks Bring Great Taste and Flavor to the Grill Just in Time for Opening Day

CHICAGO, Ill (March 26, 2013) – Gearing up for opening day of baseball season, Ball Park® brand, the maker of great tasting guy food and the official hot dog of the Detroit Tigers, announced today the addition of a tasty new hot dog variety to its product line-up, Ball Park Lean Franks. Setting fans up for a grand slam baseball and grilling season, the introduction of new Lean Franks make it easier for consumers to enjoy the traditional, juicy, bold flavors of Ball Park hot dogs, while keeping an eye on the calorie count.

Arming grill masters with delicious, mouth-watering fare during game day tailgates and all summer long, the new Ball Park Lean Franks are available in two great tasting varieties including Lean Beef, which is made with 100 percent beef, and Lean Pork, made with 100 percent pork. A meaty, juicy, high-quality hot dog, new Lean Franks contain no artificial colors, no artificial flavors and no by-products.

“For most Americans, the kickoff of baseball season signifies the unofficial countdown to summer and the start of grilling season,” said Timothy Smith, Vice President of Marketing, Ball Park Brand. “We created our new Lean Franks to give hot dog lovers a chance to celebrate the start of grilling season without feeling the guilt or sacrificing on taste. With fewer calories and fat, Ball Park Lean Franks gives those looking for a better-for-you hot dog a meaty and great-tasting option to throw on the grill.”

Available in eight count packages, the new Ball Park Lean Beef and Lean Pork Franks can be found in the packaged deli meats section of grocery stores nationwide. For more information about Ball Park Lean Franks or any of the other items in the Ball Park brand portfolio, please visit www.facebook.com/ballparkbrand or www.ballparkbrand.com.

About Ball Park brand

The Ball Park brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team. The Ball Park Frank was such a success, it was expanded nationally. Today, Ball Park products can be found in supermarkets, convenience stores and a variety of sports venues – including Detroit’s Comerica Park. For more information, visit www.ballparkbrand.com.

About Hillshire Brands Company

The Hillshire Brands Company (NYSE: HSH) is a leader in meat-centric food solutions for the retail and foodservice markets. The company generated approximately $4 billion in annual sales in fiscal 2012 and has approximately 9,500 employees. Hillshire Brands’ portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells and Gallo Salame. For more information on the company, please visit www.hillshirebrands.com.