Privacy Policy

Hillshire Brands Privacy Policy


This Privacy Policy applies to several of our sites and apps.


This policy describes Hillshire Brands’ privacy practices for the websites where it is posted. This includes mobile websites. The policy also describes our practices on our smart phone applications.

[To print a copy of this full privacy policy, click here.]


We collect information from and about you.


Contact information: For example, we might collect your name and street address. We might also collect your phone number or email.

Payment information: If you make direct purchases with us, we might collect your credit card information.

Information you submit or post: If you post content, apply for a job, or respond to a survey, we will collect the information you provide to us.

Demographic information: We may collect information about products you like or what you buy. We might also ask for information like your age.

Other Information. If you use our websites, we may collect information about the browser you are using. We might track the pages you visit. We might look at what site you came from, or what site you visit when you leave us. We collect this information using the tracking tools described here. To control those tools, please read here. The information may include GPS locations for some of our mobile applications.


We collect information in different ways.


We collect information directly from you. For example, if you register for a promotion or apply for a job. We might also collect information if you post a comment or request information.

We collect information from you passively. We use tracking tools like browser and flash cookies and web beacons. To learn more about these tools and how you can control them, click here.

We get information about you from third parties. For example, social media platforms may give us information about you.


We use information as disclosed and described here.


To respond to your requests or questions. For example, we might use your information to register you for promotions.

To improve our products and services. We might use your information to customize your experience with us.

To look at site trends and customer interests. We may use your information to make website or product improvements. We may also combine information we get from you with information about you we have gotten from third parties.

For security purposes. We may use information to protect our company, our customers, or our websites.

To promote us and our various websites. Unless we tell you otherwise, we might send you notices of special promotions, offers or solicitations. We might tell you about new website features or product offerings. To manage this, follow the instructions in Your Choices, below.

To communicate with you about your account or our relationship: We may contact you to tell you about changes to this Policy or our website Terms. We may also tell you about issues with your orders.

To talk to parents or guardians to get permission. We may use contact information to get permission from parents for children who want to use our site.

As otherwise permitted by law.


We may share information with third parties.


Within our company (including our affiliated companies).


If we think we have to in order to comply with the law. For example, we will share information to respond to a court order or subpoena. We may also share it if a government agency or investigatory body requests.

With any successor to all or part of our business. For example, if part of our business was sold we may sell our customer list as part of that transaction.

With third parties who perform services on our behalf. For example, we share information with vendors, or will authorize them to collect information on our behalf. Some vendors may be located outside of the United States.

With our business partners. For example, we might share information with a business partner who is running a joint promotion with us. We might also share information to trusted business partners whose products we think you would like. To opt out of having your information shared, see the Your Choices section below.

For other reasons we may describe to you.

Your Choices. You have certain choices about our marketing and tracking tools.


You can opt out of marketing emails. To stop receiving our promotional emails, please email us at optout@hillshirebrands.com.

You can control if we share information with third parties for their marketing purposes. To opt out of having us share your information with third parties for their promotional purposes, please email us at thirdpartyoptout@hillshirebrands.com. If you accept an offer from one of them after you opt out, we will share your information with that specific party.

You can control cookies and tracking tools. To learn how to manage how we – and our vendors – use cookies and other tracking tools, please click here.

You have other controls you can exercise. You can choose whether or not to share personal information. If you choose not to share, some parts of our sites and some services may be more difficult or impossible to use. If you turn off cookies or tracking tools, parts of our site and services may also not work properly.


These sites and apps are not intended for kids.


The sites on which this policy appears are not intended for children under 13 We take steps on these sites to avoid collecting information online from children under 13. In some cases, children may give us information without us knowing about it. If you are a parent or legal guardian and believe that your child under 13 has provided us with personally identifiable information, please email us at coppaconcerns@hillshirebrands.com. If you want to write, use the address listed above. Please mark your inquiries to the attention of “COPPA - Information Request” and include your email and phone number.

Learn more about how to protect your child online. Read the information provided by the FTC. This information includes this consumer education bulletin.


We use standard security measures.


The Internet is not 100% secure, though. We thus cannot promise that your use of our sites will be completely safe. We encourage you to use caution when using the Internet. This includes not sharing your passwords.


We store information in the United States.


If you are located outside of the United States, please be aware that any information you provide to us will be transferred to the United States and by using the Sites/giving your information, you consent to such transfer, and understand that the U.S. may not provide the same level of protections as the laws of your country.


We may link to third party sites or services we don’t control.


If you click on one of those links, you will be taken to websites we do not control. This policy does not apply to the information practices of that website. You should read the privacy policy of other websites carefully. We are not responsible for such third party's sites.


Feel free to contact us if you have more questions.


You may contact us at:

Consumer Affairs Manager
400 S. Jefferson Street
Chicago, IL 60607
312-614-6000
consumeraffairs@ca.hillshirebrands.com


Effective and Last updated 07/01/2013