Savor your morning
enjoy Your Day
The Jimmy Dean brand launched in 1969 and today is America’s number one breakfast sausage. Over the years, the brand broadened its frame of reference from breakfast sausage and has evolved into an iconic breakfast brand. Following a strategy designed to unlock growth, the business expanded into adjacencies, resulting in a variety of product offerings including breakfast sandwiches, bowls and fully cooked sausages. The Jimmy Dean Delights line of convenient breakfast items is popular with consumers because of its great taste under 300 calories. The Jimmy Dean brand is fast approaching $1 billion, with #1 shares in all categories in which it competes and substantial revenue and gross margin growth potential moving forward. We intend to implement this proven success model across the portfolio, and we anticipate solid growth and innovation to follow.